Submitted by hezhenbiao on Sat, 04/09/2011 - 16:48
Putting the Public Back in Public Relations《把公众还给公关:社会媒体如何重塑公共关系》,作者Brian Solis和Deirdre Breakenridge,2009年Pearson Education出版。书中重点介绍了PR 2.0,作者认为PR是为人民的,在2.0时代不仅要重视记者而且要重视博客(包括微博)作者。
Submitted by hezhenbiao on Tue, 04/05/2011 - 14:45
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